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Anyone who has a Web page has developed it himself or has asked someone else to do it. In the process, the user chooses a design, an image that will have to meet the criteria you want for your page: colour, format, information, etc. Then, the page is set on the Internet for everybody to see it. Now, how can you make your page be accepted by the users?

A site on the Net must be used to inform the public about your company’s capacity to meet the needs of the users. If someone enters a Web page looking for something in particular and finds a series of informative texts that he does not understand, or if the information given is not suitable, the user will probably look for another alternative, since there are so many in the market. As a seller, you should not lose the opportunity to trace a possible client and appeal them with your services. At that point Web design comes to your rescue. A Web page must be thought through from the very beginning; it cannot be uncertain or unclear. The colours to be used, the text and the Logo are essential to create the corporate image you want to show. Your Web site must be the face of your company, the image you wish to show to make sure the user (potential client) trusts you with your services.

A good Web site must have three important things:

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Precise Information: It is absolutely necessary that the user finds the answers to his questions; these should be honestly and seriously answered. They have to be clear, precise, and not too long since the page has to be simple for every unprepared reader. The page should shortly and formally explain the firm’s activity, its way of working and its experience in the area. The experience is very important since everybody prefers knowledge based on facts.

Aesthetics appropriate for the firm’s image: colour is a fundamental part within the aesthetics that you want your company to have. Think of all the important trademarks that have absolutely defined colours ?that gives confidence to the client. Familiarization with the company emphasizes all the virtues of the company (especially experience), leading the user to immediately search for your services. In turn, a definite aesthetics attracts unprepared public’s attention that find in that image the need for useful information in the incorporation of new clients. Image should be striking but not violent, people should remember the company and its services. A good presentation of the site gives an excellent concept of the work the company does.

Quick and simple access to the company services: it is highly important that customers are served quickly and precisely. No one likes waiting to be attended to, and let alone on the Internet, where the offers are made in an exorbitant way. Your site must have a quick access to information, and provide a quick communication when the client wants to contact you or hire your services. A page has to be as useful as a telephone or a fax machine; in a few seconds the user’s needs have to be fulfilled. Bear in mind that efficiency is one of the keys to obtain new clients. There are a million people waiting to be attended to.

The Web design is the necessary tool for an activity on the Internet. Remember that a good portal is your business card. Therefore, the better (and more effective) it is, the more people will make use of it.


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