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We have already explained the reason why you need a full-functioning Web site, and the commercial help that this can provide. It is now time to explain how the Web design helps in the positioning.

When people surf the net in search of something, they use a search engine, such as Google. The user types the kind of need or the search they wish to do, and a series of Web pages addresses that conform to the proposed requirements are shown. The appearance order is from the top to the bottom, leaving the best ones on the top of the list, providing a certain guide to the unprepared user. It is always preferable to be at the top of that list, so that your Web site is one of the first options.

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How does a good positioning help? The page you own must be one among the ones at the top of the list, and that way the unprepared user will enter your site instead of another. Just think that over 75% of people looking for something on the Internet use search engines. If your company wants to be considered as a good option by the consumers, it should be placed in a good position within the most recognized search engines. If a user cannot find a solution to his search in a page, he will go to another one (only with one click).

In short: The option of your Web site being in a good position is necessary for your company. Your page must be as effective as possible, bearing in mind that in a few seconds people can go to another Web site. However, if your Web page is well positioned (the Web design will be very important) and if it functions ideally, your company will count with a great commercial help.


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