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We have already explained the function of a Web site within the business activity. But now, think of the development of a Web site in relation to any activity to engage.

Imagine you want to advertise something. Then consider placing a big sign in an important avenue where millions of people go by daily, or an ad in the newspaper which is seen by a lot of people, or one on the radio. How much would this kind of publicity cost? Probably a lot of money. Besides, you would have to tell the members of your staff or somebody else to think about how it can generate curiosity, just within the few seconds the audience will have to perceive it. Have you ever thought about how many leaflets you receive every day and throw in the trash or you use as notepads? Remember all those annoying phone calls you receive offering a product and you ignore. So, if you do not pay attention to that kind of publicity, why would you invest in that? Knowing that most people do not pay attention, the costs weights benefits.

Now think of the Internet. Imagine that avenue where you want to put your sign, where millions of people can see it in a matter of seconds. The Net can be that same avenue in which not only thousands but also millions of people can see it from all over the world. A window on the net is a leaflet that accompanies you all the time, which you can throw without noticing but that you can get back by only a click, and you can read it quietly anywhere. It is also that radio ad that instead of lasting a few seconds, it can stick in peoplefs head for minutes or hours. It is no longer a need to remember a telephone number that you later forget, or an address that is never precise.

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A site on the Internet is a constant advertisement, safe and it can last through time. It does not need a big investment and it represents a greatness and safety sign. Nowadays, when the world moves at top speed, only a few can observe coldly a street advertisement, or a paper handed in the street. Internet has become the biggest and safest place for your ongoing activity. With only one word written in the search engine, the answer is right there. Under your nose, all the time. Shortening the communication channels with a simple message or even a click.

Carefully think about this possibility. A page running at its maximum expression in a giant, simple and with great results promotion source. The cost-benefit is really important in comparison with any ephemeral and complex advertisement. You just have to communicate with a Web designer, he will analyse the possibilities you have and he will optimise your site so that it can be functional. It is only a step that will open the paths that were dark before within your activity; do not let the possibility of growing slip through your fingers. Without any doubt, a Web page is a highly important tool to engage any activity.


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